Mattias Wedar, CEO, Mr Green: Real-time data can enable responsible gaming

Mattias Wedar, CEO, Mr Green: Real-time data can enable responsible gaming

Wednesday, February 7, 2018

Following his participation in a panel debate on responsible gaming, we asked Mattias Wedar, CEO, Mr Green, about how this important issue is progressing. 

“It’s a hot topic,” he said. “We need to set some standards for the industry because I think responsible gaming will actually drive profitability and also customer satisfaction over the long term. It will change the industry to a great extent.”

Wedar pinpointed real-time data analytics as a particularly important technology, noting: “If you park your car you don’t want a message saying '10 minutes ago you were driving too fast'; you want that to be in your face. We need to do that with responsible gaming.”

In practice this could include real-time signals for the player, he said, such as prompts and warnings based on their activity.

Wedar commented: “It’s not only measuring the data that you generate but also asking the data to provide self-assessment information so we can couple that into a combined data set."