Totally Gaming: BBIN continues to open the door for companies making the move into Asia; is this your primary focus for 2018, or do you expect to expand your client base in Europe?
BBIN: Yes and no. Although we will continue to use the core value of ‘BBIN is the best gateway into Asia’, BBIN is applying a different concept from 2017. ‘Step up into Asia’ is the concept of BBIN in 2018, which means maintaining growth going internally and externally.
Our platform system is continually being upgraded with complete cash flow data by adapting Big Data analytical technology, offering clients with the most powerful and unique backend management system on the market.
TG: iGaming software providers are often associated with a specific USP, for example in-play products, front end flexibility, retail based solutions or margin management; how has BBIN kept itself at the forefront of the industry for over 20 years?
BBIN: Because we know Asia very well and hold a lot of local advantages. BBIN offers multiple local payment methods and a management system with 24 hours client services, along with the provision of 13 styles of Live Casino, 30 types of lottery, over 100 kinds of Casino Game and 40,000 sports games.
You also can see many unique elements that fit local preference and culture in our product series. By offering complete payment interaction tech and stable servers that support operating huge back system modes, we have retained the biggest market share in Asia.
TG: In 2017, you co-developed a sports betting platform with BetConstruct; can you explain why you chose to work with them, and what advantages this partnership can give BBIN?
BBIN: Because we have known BetConstruct for years. We are experienced in sports platform management and BetConstruct have a strong tech support in sportsbook system in Europe. So, we see this partnership as win-win for our business and product strategies.
You can tell the work of The New BB sports is phenomenal; it supports nearly 40,000 sports-related bets and esports worldwide monthly. It also provides nearly 200 types events and live betting functions including winner, handicap, measurement and O/E.
By integrating the system with multiple tournaments to simultaneously place bets and use statistics to analyse each team's winning percentage, players can enjoy Asia's most advanced entertainment experience.
TG: Away from Asia, you also have a licence for sports betting in the UK; how do you plan to make an impact in such a mature market?
BBIN: BBIN is trying to be a good gateway for the companies from Europe to be successful in Asia. Being new and trying to put themselves on the map in Asia is something that’s difficult.
We are experienced with complete resources, no matter in product, technology or market management, and willing to learn from those advanced company in such a mature market. Keep trying to combine resources to make the market larger together is our goal.
TG: You already work with the likes of Microgaming and Playtech, two of the stand out exhibitors at ICE Totally Gaming; what are your plans for increasing brand exposure and reaching out to prospective new clients at the London ExCeL in February?
BBIN: At ICE 2018, we wish to share our secrets behind our success, and provide consultation to any party who wishes to step into Asia. BBIN welcomes cooperation, integrating the greatest partners across the world to deliver the best competitive advantage in the market.
BBIN will be exhibiting at ICE 2018 on Stand: N7-350. To book a meeting, click here.