INTRALOT's Interactive Gaming Platform (IGP) is a highly valuable tool that helps lottery and gaming operators get to know their customers and deliver added value to them. An innovative, robust and highly performing product, integrated with the award-winning Bit8 platform, has a modern modular design that meets the growing demands of the lottery, betting and gaming industry, enabling the expansion of sales and services across all retail and online sales channels.
INTRALOT's IGP Platform constitutes the most advanced CRM solution, allowing a highly functional user experience with the use of a unified platform for a holistic omni-channel and cross-product approach to Player Management and Marketing.
The IGP platform automates a wide variety of laborious manual work, while making operations less dependent on specialized skills and making the whole process more efficient. The system's high levels of innovation, flexibility and scalability and future proof architecture provide a cutting edge to operators, while maximizing retention rates and the overall player lifetime value.