Marketing

Blog posts tagged Marketing

David Sargeant
iGaming Ideas founder, David Sargeant, explores the main challenges facing start-ups wanting to succeed in today's extremely competitive betting and gaming markets.
Nick Garner
I have a whitelabel casino on the SoftSwiss platform specialising in Bitcoin. I want to share one of my old ‘no deposit free spin’ war stories with you. Just some background; I founded Oshi, a Bitcoin casino back in 2015 and we’ve always taken a product led approach. In other words, we have concentrated on what I describe as the ‘fundamentals’ of better casino experience. To me fundamentals are getting mobile right, having a fast website, game search, cashback, comp points and so on....
Mark Robinson
The days of high-value deposit bonus advertising appear to be numbered, particularly now the Gambling Commission and the Competition and Markets Authority (CMA) are gunning for them.
Jeremy Waite
In an age of "Digital Darwinism" there is a growing fear of disruptive technologies, such as Uber, stealing the competition and making old business models obsolete. Jeremy Waite, Marketing Evangelist at IBM, questions whether the threat of "Uberization" within the gaming industry is justified or whether the real threat should in fact be "Tinderization" - the changing shifts in consumer behaviour that undermine every loyalty program ever created.
Helen Walton
Gamevy founder Helen Walton asks the industry whether its approach to women in a professional business capacity is in danger of putting off the 71% of females who are their customers.
Nick Keating
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while the gaming industry is set to surpass the £4bn mark in gross gaming revenues in 2016, channel fatigue is becoming a very real concern. Existing channels are constrained by two key problems: an inability to identify and track individual visitors across all devices and, as a result, a lack of insight into each users intent and...
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Clarion Gaming and Racing Post agree strategic partnership as ICE North America beckons

American Football

Nevada breaks sports betting record in 2018

Deal

Paddy Power Betfair takes majority stake in Adjarabet

Baseball

Rhode Island sports handle hits $13m in first full month

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