BBIN: Get ready for the next leap

BBIN: Get ready for the next leap

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While the igaming market keeps expanding and demonstrates new potential, nothing seems the same as how it was perceived ten years ago. As we are coming to the turn of a new decade, what prospects can we have and how can we get ready for the next decade?

Asia continues to grow into mature markets

Regionally speaking, Asian markets have been recognised as having high potential for growth. As land-based casinos are gradually approved and regulated by the local governments, the igaming industry is expected to follow the same path and grow into a mature market in the long run. Many international companies foresee the opportunity and have started to enter Asia for business expansion. However, despite the promising picture of the booming markets, Asia also poses great challenges for pioneering entrepreneurs regarding its complexity, comprising of various cultures, languages and market preferences. To find the shortcut to the Asian markets, it becomes more efficient to team up with a partner who specialises in them and is capable of leading the way through the maze-like territory of Asia.

Build brand assets and integrity

Cultivating Asian markets for twenty years, BBIN has secured a leading position as an igaming software supplier in Asia. It features the management of local markets throughout the region, including China, Japan, Korea, Malaysia, Vietnam, Thailand, Indonesia, and Philippines. BBIN also keeps innovating technology-driven solutions for business clients. To stand out among the increasing competitors in the region, BBIN strengthens the assets of being Asian-market savvy and highlights the image of integrity to build clients’ trust and confidence.

For brand globalisation to be successful, BBIN actively participates in important international events and activities. It has built strategic alliances with international partners by organising collaborative events and supporting world-famous matches. Its recent major partners include Borussia Dortmund, Theodore Racing by Prema and DJ Mag. Through such collaborations, BBIN increases international visibility and connects with the markets beyond Asia.  

Integration and diversification lead the way up

Just like Yin and Yang are two opposites that create perfect balance, integration and diversification are the guidelines of BBIN’s tech and product innovation. In recent years, BBIN has launched extended product lines by collaborating with over 20 brands including Microgaming, Playtech, HABANERO, iSoftBet, Genesis, Pragmatic Play, Evolution Gaming and BetConstruct. By integrating resources and building successful partnerships from all over the world, its partnership programs provide a variety of products and customised websites to satisfy the different needs of its clients.   

To date, BBIN supplies 14 kinds of live casino games, over 40 types of lottery, over 100 kinds of casino games and 40,000 sports events for betting, including esports. Clients can find the specific products that fit local preferences and cultures of their target customers.

Moreover, BBIN’s products are gaining more and more world-wide recognition. BBIN has been nominated by ERG B2B Awards and G2E Asia Awards in 2018. It also won the Australia/Asia Focused Technology Supplier award at the 11th International Gaming Awards (IGA) in 2018. This recognition shows the excellence of BBIN’s products and proves its strength as the leading igaming software supplier.

Innovation creates the momentum to leap   

In addition to integration and diversification, innovation is another way BBIN keeps at the forefront of the industry. The innovation team is dedicated to applying latest technologies to the products, creating optimal user experiences and customer satisfaction. As users’ habits keep shifting, BBIN has launched cross-platform transfer tech and interface upgrades to enable more intuitive operation and seamless transition between different platforms and electronic devices. In 2018, BBIN also launched a new interactive interface for Live Casino products to provide a more real-time and immersive table-betting experience.

To integrate the regional and global markets smoothly, it is crucial to develop the technology infrastructure capable of worldwide operation. BBIN offers back-end systems with great capacities of big data analysis, including cash flow, users’ betting history and etc. BBIN is not only a HTML5 performing pioneer in Asia, but also applies diverse local payment methods and a management system with 24-hour clients’ service through stable server technology. The entire infrastructure can help clients operate their own websites efficiently and effectively.

Ready to leap to new heights

Celebrating its twentieth anniversary in 2019, BBIN will make its third appearance at ICE London and showcase its achievement over the twenty years. BBIN also demonstrates its ambition for sustainable development with the slogan “Next leap,” signifying how it is well-established in Asia and ready to leap to new heights.

leading igaming software supplier, BBIN continues to connect with the world through ICE’s international events and hopes to secure crucial opportunities through international alliances and collaborations. If you wish to know more about BBIN’s tips for business success and the collaboration programs, come and visit them at ICE London at stand N6-165 from February 5-7.

BBIN will be exhibiting at ICE 2018 on Stand: N6-165. To book a meeting, click here.

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