With The Masters just around the corner, Martin de Knijff, CEO & Founder of Metric Gaming, highlights the huge potential of in-play betting in golf and why operators are missing a trick by not tapping into this growing and lucrative market.
The current political climate seems to be overwhelmingly in favour of separatism. From Brexit Island, and the rise of the far-right in France, to Trump’s Wall across the Mexican border, we live in a world where we appear only to wish to distance ourselves from one another, despite technological...
The days of high-value deposit bonus advertising appear to be numbered, particularly now the Gambling Commission and the Competition and Markets Authority (CMA) are gunning for them.
Can affiliates 'pivot' into operating? They have the traffic and the marketing expertise? But what more do they need? SoftSwiss' Ivan Montik explores the potential...
In an age of "Digital Darwinism" there is a growing fear of disruptive technologies, such as Uber, stealing the competition and making old business models obsolete. Jeremy Waite, Marketing Evangelist at IBM, questions whether the threat of "Uberization" within the gaming...
In 2016 Bitcoin experienced its second birth. “Second Era of Bitcoin” is what they often call it in mass media. A couple of previous years turned out to be quite frustrating to the supporters of Bitcoin, and the crash of major cryptocurrency exchange demotivated new businesses to adopt and invest...
Oshi.io founder Nick Garner addresses the thorny issue of bonus abuse, its effects on the industry and asks… what can be done?
“Clarion Events, organisers of ICE Totally Gaming, are committed to ensuring a respectful representation of all sexes at the show. In the spirit of the 21st century when both men and women play strategic and decision-making roles in businesses, we encourage all our exhibitors to be mindful of how...
Gamevy founder Helen Walton asks the industry whether its approach to women in a professional business capacity is in danger of putting off the 71% of females who are their customers.
Politicians highlighted as the missing link in the chain between industry success and regulatory oversight.
Edward Ihre, CEO of live dealer pioneer Codeta.com talks about the challenges that come with launching a new brand in a competitive market
It’s not often that you’ll find a marketing and advertising consultant advising his clients not to advertise. However Arjan Korstjens, the Marketing Lecturer of the Totally Gaming Academy, is one of those who believes that badly targeted promotions will just cost an operator money.
James Parker, head of content at online casino affiliate jackpot.co.uk, discusses the rise of “granny gamblers” and why operators should do more to target older player demographics
This is the first of my monthly columns talking about the casino industry both from a marketing point of view and as an operator. I just want to talk about the really difficult relationship between customers and the casinos they play on. I also want to put forward some thoughts on a different kind...
Alexandre Tomic believes the launch of Oculus Rift in the UK is the first step in virtual reality entering the mainstream
Cambodia has the potential to set the blueprint for regulated online gaming in Asia, says Mediatech Solutions’ head of Asia-Pacific Tom Moester
Nick Ward, Head of Creative Strategy at Cubo, shares some of his firm’s research into how the consumer views betting brands.
Wendy Zitzman, head of compliance consultancy and training at iGaming Academy, argues that dialogue between the industry and regulators when it comes to new guidelines would benefit from input from the people on the coal face who have to implement the measures.
In the latest blog on the theme of the ‘disconnect’ between regulator and operator in the gambling industry, former AAMS director Francesco Rodano, now Playtech’s Chief Policy Officer, reflects on his experience from both sides of the discussion.
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while the gaming industry is set to surpass the £4bn mark in gross gaming revenues in 2016, channel fatigue is becoming a very real...
As the domestic football season kicks off across Europe, the biggest betting market on the planet is underway once more. And while bookies enjoyed an unpredictable European Championship and an increased interest in Olympic betting markets, the real gold rush starts now.
Richard James, a research student at The University of Nottingham, explains how his work has helped identify the difference in player behaviour patterns when they are gambling via mobile.
To any regular observer of many mainstream sports shown on TV these past few years, it’s been nigh on impossible to ignore the lengths that betting and gaming companies go to in order to reach their target audience (which, if you’ve seen them, is almost certainly likely to be you).
Sadie Walters, Senior Event Producer at Clarion Events, takes a look at how the industry can use social responsibility to enhance their business.
Statistics prove that greater gender diversity provides a boost to business. So Ewa Bakun asks what would you do, or are already doing, to boost the participation of women in the gaming industry?