What will shock broadcasting deal mean for bookies?

What will shock broadcasting deal mean for bookies?

Thursday, September 24, 2015 Totally Gaming
Former rivals SIS and RMG have signed a five-year deal

Racecourse Media Group (RMG) and Satellite Information Services (SIS) claim that bookmakers and racecourses across the UK and Ireland will benefit from savings and improved content the two former rivals agreed a new broadcasting, distribution and data deal.

The new five-year deal, which runs from 2018-2023, sees RMG maintain responsibility for collecting pictures and data from all its fixtures, while SIS will make it available to major bookmakers for inclusion via their in-house channels.

The two companies - who had previously run rival services - said that the deal will produce a “significant uplift” in payments to racecourses, while bookmakers will see savings, with a reduction in costs should shops close.

“Today’s agreement with SIS is a significant step forward for our courses and shows what can be achieved when racing and bookmakers work together,” said Richard FitzGerald, chief executive of RMG, the umbrella organisation for the 34 racecourses which hold an interest in TurfTV.

“This more efficient rights structure will deliver a significant uplift in payments to racecourses, while bookmakers will be paying reduced costs for guaranteed quality content for the long-term. We considered a wide range of options for our rights and this deal offers both the scale of increase and the security we were seeking.”

The two companies said that market inefficiencies are being greatly reduced, while the new arrangement also ensures that all retail bookmakers across the UK and Ireland will continue to have access to a package of “very important core content” from SIS to support their over-the-counter sports betting businesses for many years to come.

Gary Smith, chief executive of SIS, added: “SIS is very pleased to have been able to reach this agreement which we believe represents an efficient, sustainable arrangement for bookmakers, racecourses and SIS for the future. The deal cements SIS’ role in the retail betting industry for the foreseeable future and ensures that we have the platform from which to continue the reinvention of SIS, developing new products and services for the modern bookmaking and gaming industry.”
 

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