R.Franco strengthens omni-channel offering with sportsbook deal

R.Franco strengthens omni-channel offering with sportsbook deal

Monday, August 1, 2016 Posted by Andy McCarron
Kambi's betting software is to bolster R.Franco's increasingly diverse omni-channel capabilities

Spanish international gaming group R. Franco has strengthened its omni channel capabilities by signing an agreement with listed technology supplier Kambi.

The deal will see Kambi's Sportsbook servicing R. Franco's operations and will drive expansion through its retail offering across all of Spain. Kambi will also support R. Franco's expansion plans in Latin America.

R. Franco CEO Pedro Melendo commented: "This partnership with Kambi completes our content offer on our new omni-channel gaming solution. Now we can say that we have a full B2B2C solution with all technology necessary for an omni-channel gaming operation, a team with expertise for offering best service, a good brand and especially with the best content thanks to this partnership with Kambi, the best Sportsbook engine and soon with our own games".

The R. Franco Group was founded in 1965 and is a privately owned multi-national company which provides technological solutions and products for every sub-sector in the gaming industry: arcades, bingo halls, casinos and online gaming.

The company has a major presence in Spain servicing the majority of the 6,800 slot operators in the country, as well as the casino and bingo industry. Recently, the company successfully launched into the Spanish online gaming market with the brand Wanabet.es and has been upgrading its technical capabilities to provide an omni-channel experience to its customers.

Commenting on the deal, Kristian Nylén, CEO Kambi Group plc, added: “We are delighted to be partnering with R. Franco. The Group is one of the founding fathers of the Spanish retail segment and one of the most trusted and established brands in the sector.

“With over 40% of the Spanish AWP (Amusement With Prizes) market in 2016 and its recent investment in its digital and omni-channel proposition, we are very excited by the distribution capability and proud to be partnering with a brand that matches our ambition levels in the online and retail sector across Spain and Latin America. R. Franco will be a great addition to our current portfolio of operators."

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