Playtech expands AGC offering through Quicksilver

Playtech expands AGC offering through Quicksilver

Monday, September 7, 2015 Totally Gaming
Playtech said that the AGC sector is an area of potential growth

Playtech Retail has expanded its UK retail business after signing a software and service deal with adult gaming centre (AGC) operator Quicksilver.

The Playtech subsidiary will see its full enterprise management system rolled out across 92 of Talarius-owned Quicksilver’s venues over the coming months.

Talarius - a subsidiary of Australian gaming group Tatts - will also receive Playtech’s B3 games, while Playtech's retail team will also work closely with Talarius to develop titles specifically designed for the AGC sector.

“This marks a new success within the AGC space, a market in which we see considerable further growth,” Playtech chief operating officer Shimon Akad said.

“Playtech Retail has made fantastic in-roads this year in adding to its already market-leading position and I’m very confident this will continue to grow.”

Playtech Retail supports 40,000 terminals worldwide and provides tools such as player, machine, content and multimedia management. At the start of the month, it agreed to buy Aristocrat Lotteries, an Italy and Norway-facing global content and systems provider, for €10.5m ($11.7m).

Talarius has more than 160 venues in the UK under its Quicksilver, Silvers and Winners brands.

Andy Whitworth, head of gaming strategy at Talarius, said: “We are very pleased with the deal and the undoubtedly positive impact it will have across the board.

“This marks a new phase for many of our UK venues, offering premium multi-channel content and marketing mechanics previously unavailable in our market. This will not only benefit the business, but also most importantly, enhance our players’ overall gaming experience.”

 

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