NYX games hit the Italian retail market

NYX games hit the Italian retail market

Friday, October 28, 2016 Posted by Andy McCarron
FM Gaming and PSM Gaming to deliver NYX content to gaming machines

NYX Gaming Group (NYX), an end-to-end supplier to lotteries, casinos and gaming operators across the globe, has secured a licensing agreement which allows for the distribution of NYX gaming content to the Italian land-based market.

Continuing to bridge the gap between land-based and online gaming, NYX has partnered with Italian associates FM Gaming and PSM Gaming to deliver omni-channel gaming content to land-based properties in Italy. 

The Italian Comma 6a retail market is the largest land-based hardware gaming market in Europe - with around 350,000 units in operation. The initial delivery of NYX casino games includes two high-performance titles, Sky Winners and Holly Madison, which are now available for local Italian customers to play on-property. These games are representative of an extensive suite of NYX casino content also available in desktop and mobile formats to thousands of players across the greater European market.

Andrea Guzzon, NYX's regional manager Southern Europe, commented: "I’m very excited for this achievement. NYX
continues to work towards delivering a complete omni-channel gaming experience and this latest on-property development represents a key milestone in our strategy in the Italian Market and across the globe."

Fabio Castaldo, managing director of FM Gaming Italia, added: "I’m delighted to announce that NYX games are now available in our games portfolio on Italian Comma 6a machines, and up and running over our new PSM G640S Hardware, that will ensure top level performance. I’m confident that players will be amazed and engaged with the quality of the NYX games and their future content releases which we plan to integrate."

Totally Gaming says: The Italian Comma 6a machines are seeing plenty of content action of late. Earlier this month NetEnt secured a deal with major operator Merkur Gaming Italia, a subsidiary of Gauselmann, to supply games to Merkur's 3,000 strong retail estate. Deals like this will connect online with retail ever more closely as the omni-channel approach to content delivery becomes standard.

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