Novomatic signs a Levy in global growth period

Novomatic signs a Levy in global growth period

Tuesday, February 21, 2017
Lawrence Levy has become the company's Vice President of Global Sales

Clearly unsatisfied with having the largest and most imposing stand at ICE this year, Novomatic is looking to further its growth internationally.

It is expected that the firm will post combined revenues of over €4 billion for the fiscal year 2016, which will be a company first for Novomatic. This growth in revenue is mainly due to the company’s achievements in Great Britain, Germany, Spain and Italy. Next on the agenda, for 2017 and onwards, is conquering new beasts in the form of South America, Australia, the US and Asia.

With this aim in mind Lawrence Levy has joined Novomatic as Vice President of Global Sales, and alongside product sales, the Briton will focus his efforts on a further expansion into US, Africa, Asia and Australia.

Levy has previously worked for Novomatic in the South and Central American markets. Of his appointment and the challenges ahead he stated: "The requirements of our customers vary in each market. Thanks to my experience in more than 17 countries, I am familiar with local conditions and individual needs of the various markets. I am able to use this knowledge to understand what Casino operators need in terms of product, technology, innovation and customer service.”

Harald Neumann, CEO and Chairman of Board of NOVOMATIC AG, to whom Levy will be reporting directly, said: "With this appointment, NOVOMATIC once again signals its clear commitment to strategic expansion, especially in the North, Central and South America, Asia and Australia.”

These new regions aside the technology company has been making tracks this year in Europe; it signed a five-year contract with the Greek lottery company OPAP and acquired British firm Talarius.

Totally Gaming says: Novomatic had 28,974 employees by the end of 2016 which is a significant 15% rise from the previous year. As a company it’s not satisfied with resting on its laurels and will highly likely be notably larger still come the end of 2017. The appointment of Levy looks to be a strong choice in developing the brand in the new regions listed.


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