Lottomatica adds new channels to retail offering

Lottomatica adds new channels to retail offering

Wednesday, March 16, 2016 Totally Gaming

Lottomatica is to migrate the retail content management system at its more than 1,000 betting shops in Italy to Vermantia’s Retail broadcast services and point-of-sale technology.

The deal will see Lottomatica use Vermantia’s Connect content portfolio, with the gaming content provider operating three bespoke gaming channels for Lottomatica’s retail network. These will include a live sports channel, combining more than 6,000 live events per year, with real-time data and statistics provided by Perform Group, and two virtual sports channels, based on an existing agreement with Inspired Gaming.

“We are delighted at the prospect of working with Vermantia and look forward to deliver our customers a very engaging and entertaining gaming experience essentially based on dynamic content mainly driven by Live and Virtual Betting,” said Ludovico Calvi, Lottomatica Scommesse’s chief executive. “This partnership will not only support Lottomatica’s objective of growing its retail live betting service but will also set the foundations for the creation of a new and innovative concept of retail betting proposition."

The companies said that the initial phase, as well as any future channels, will be delivered to Lottomatica’s retail network via Vermantia Point 4th generation decoder technology and the company’s satellite encryption and delivery solution.

Filippos Antonopoulos, chief executive of Vermantia, added:  “Lottomatica has a leading position in the Italian market, and this agreement demonstrates the appeal and benefits that Vermantia’s gaming content and retail solutions deliver to the market. We look forward to a long and successful partnership with Lottomatica and further driving the operation and consumption of immersive content.”

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