Fantasy launch for UK betting shops

Fantasy launch for UK betting shops

Tuesday, April 26, 2016 Totally Gaming
A Bet A's Jason Hardman said fantasy football will prove popular among retail customers and operators

A new product launch from A Bet A could prove fantasy sports’ potential as the next big thing in betting shops.

Jason Hardman, the gaming services company’s business development manager, told TotallyGaming.com that MegaFan Manager is ideally placed to reach out to the competitive spirit which exists between LBO patrons, just as daily fantasy sports (DFS) games have become popular through online and social media platforms.

Launched for the Uefa Euro 2016 national team football competition, MegaFan Manager will be available in at least 1,000 shops in the UK and Ireland. Should DFS grab the imagination of retail punters in the way it has through DraftKings and FanDuel in the US in recent years, Hardman suggests the product could be become a permanent fixture by the time the next domestic football season begins in August.

“DFS is a social product which taps into that competitive rivalry between sports fans, particularly in the digital age in which social media is all-encompassing,” Hardman told TotallyGaming.com. “However, that social aspect existed in betting shops long before Twitter and Facebook were around.

“I think shop customers will be excited about the Euros and will want to get involved, particularly with three of the Home Nations and the Republic of Ireland being involved. We see no reason why the opportunity to win sizeable jackpots on a skill-based game wouldn’t appeal in the retail environment. MegaFan Manager may even encourage a younger audience to have another look at their local betting shop.”

The new service will allow shop customers to use their skill and knowledge of this summer’s Euro 2016 tournament to pick a team of 11 players with a fictional budget of £100m. Each MegaFan Manager’s £2 stake will go towards a global jackpot, with additional games available at shop-level and among friends.

MegaFan Manager, powered by Opta Sports Data, will be supported in shops with printed coupons and on-screen statistics, while customers will be able to check how their players have fared at the counter in participating shops or by logging on to the game’s website.

“We also have plans for a fully-fledged online fantasy site,” Hardman said. “The game may be on the run from regulators in the US, but its phenomenal popularity before those legal issues should make operators over here stand to attention.

“From an operator point of view, our aim, as always, is to breathe new life into shops with compelling content. In this case it is a risk-free, plug-and-play product which will incur no fees for our existing customers, and requires nothing more than a simple integration for operators using other EPOS systems.

“We are using the Euros as a test bed for retail daily fantasy, and won’t be shy in rolling it out if it proves popular among customers. We may look to continue with the start of the new Premier League season later in the summer, and there is the opportunity to expand into other sports too, depending on demand.”

TotallyGaming.com says: "Euro 2016 is going to be massive for bookmakers and it's good to see that innovation is coming to betting shops as well as online and mobile platforms. Fantasy football undoubtedly offers a big attraction to sports fans at large, and this looks set to be a popular addition to shops' product list."

Latest

‘Fake news’ – FOBT review has not been derailed, says Bacta

TG Talk – Is Digital Category C the best route forward?

New £10 note to enter circulation in September

‘Unsustainable aggravation’ – Italian street market hit by higher taxes

Gaming Products & Services Directory

The essential directory for the gaming industry