Dafabet hopes for maximum Masters exposure via pop-up betting shop

Dafabet hopes for maximum Masters exposure via pop-up betting shop

Tuesday, January 12, 2016
A Bet A is providing services to Dafabet at Alexandra Palace this week

Dafabet is promoting its sponsorship of this week’s Masters snooker tournament in London through the creation of a pop-up betting shop at the Alexandra Palace venue.

The gambling operator is being aided by specialist supplier A Bet A, which is providing the EPOS system, the SIS feed and six 43in HD television screens.

The capacity audience at the Alexandra Palace can bet on the snooker at the Dafabet shop, as well as racing, football and other live sports.

“We’re delighted to have partnered with Dafabet to enhance the Masters experience for those wishing to have a bet this week,” said A Bet A operations manager Jason Hardman, whose company has provided similar services for Coral at the Cheltenham Festival and Welsh Grand National.

“The smart screen displays together with the EPOS system ensures customers enjoy the superb quality of picture delivery and service that they would expect in the very best of modern retail licensed betting offices.”

Dafabet’s three-year deal to sponsor the Masters will run until 2017. 

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