XLMedia chief outlines expansion plans after 2014 growth

XLMedia chief outlines expansion plans after 2014 growth

Thursday, April 2, 2015

Ory Weihs, the chief executive of XLMedia, has told TotallyGaming.com that the online gaming marketing services provider intends to build on the success it achieved in 2014 by pursuing a number of acquisition targets this year.

XLMedia revealed this week that full-year revenue last year totalled $50.7m (€47m), which represented an increase of 47 per cent on the $34.5m posted in the previous year. 

Gross profit jumped by 35 per cent to $27.6m while profit after tax was also up 14 per cent to $13.2m. Adjusted EBITDA also rocketed by 28 per cent to $17m while net cash from operating activities grew by 42 per cent to $16.9m. 

“We continue to follow our detailed plan, which continues our efforts in these directions this year as well,” Weihs told TotallyGaming.com.

“On acquisitions, we have a pipeline of potential targets and we are in different evaluation stages of few prospective targets. Once we are satisfied that the right target has been found, we will work to complete such a deal.

“The online marketing space is a fragmented market. We see consolidation opportunities in this market and we are actively pursuing additional acquisitions.”

Weihs added that enhancing the company’s technology capabilities remains a core focus of internal operations.

“In our technology base, we continue to develop our systems and invest more funding in recruiting additional R&D staff,” Weihs said.

“We believe these tools will enhance performance for both publishing and media teams, add efficiency to work procedures and more analysis tools to track performance and constantly improve ROI.

“Our sales and business development teams are focused on adding more customers and verticals to our customer base. Following the EDM acquisition, we see high demand for our services in the US and believe this important market provides good opportunities for the group to grow.

“I believe that following our detailed plan will generate the growth we expect. We have made an excellent start to 2015 and we expect to achieve our targets as planned.”

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