XCaliber seals first external client with Swedish DFS platform

XCaliber seals first external client with Swedish DFS platform

Thursday, April 20, 2017

XCaliber, the new B2B launch from Cherry, has agreed its first deal. It’ll provide fantasy sports platform FSport with its affiliate tracking software Omarsys.

The initial term of the agreement is three years. FSport is based in Helsingborg and is both a developer and operator of DFS games, it focuses on a mobile first strategy and its platform is developed in-house.

Hampus Hägglöf, CEO of FSport answered Totally Gaming’s query on the mobile first approach: “In order to allow the fans to engage in the FSport game, it is important to provide a fully functional mobile interface. This has been one of the first requirements in developing this unique game, and we believe we have succeeded.

When compared with sports betting there are precious few established affiliates in the DFS space. On this topic Hägglöf noted: “The affiliate space for DFS is relatively underdeveloped. Affiliates should research the space and position themselves early. I'd be happy to collaborate with them and promote the FSport brand.”

As DFS itself continues its battle in Europe as to how it fits in with already established sports betting, could the Nordics be an untapped goldmine? Hägglöf said: “DFS is relatively new, and unknown in Sweden and the Nordics. However, fantasy league games spanning a season have a strong following. Tests so far show that customer reception of the FSport game in this region is terrific. Why wouldn't it be? It is fun, challenging, easy to play and coupled with a high RTP.”

The Nordics is of course a region well known to Cherry and so it makes sense that XCaliber’s first deal was with a company based in Sweden. Speaking to Totally Gaming, Thomas Rhys Jones, Commercial Director of XCaliber said that whilst the Nordics is a key area, they will be looking further afield: “From a marketing point of view, it makes sense for us to start by targeting a market we’re very familiar with and are also well known in. But we’re talking to companies from all over the world already and our software is built in a way that we’re not tied into certain territories or business areas. The market can be busy at times, but we can maintain a high degree of agility due to the way we work and the way we create our products.

It would be short-sighted of us to concentrate on one location and we are looking to explore different markets when the opportunities present themselves.”

Jones also noted that since the company exhibited at the LAC which followed ICE this year there has been great interest in its services. He said how the iGaming industry has a tendency to be “blinkered” and insular when it comes to its ability to think outside of the box. He went on to say how this needs to change as technology is now moving too fast.

He added: “Before launching publicly, we felt there was a space for an innovative, experienced software provider to cater to the iGaming market. So far, we’ve been proved right.”

Totally Gaming says: Great news for XCaliber to sign its first external client so quickly, and doubtless we’ll be seeing more from them in the coming months. Whilst the DFS space itself is maturing we can expect to see more focused affiliates emerge. 

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