William Hill to exit Dutch market in response to regulatory clampdown

William Hill to exit Dutch market in response to regulatory clampdown

Monday, December 1, 2014

William Hill is to withdraw its gaming and marketing services from the Dutch market in response to a clampdown by national regulator the Netherlands Gaming Authority (NGA).

In an email to marketing partners and affiliates, the bookmaking giant asked operators to withdraw all marketing materials that promoted William Hill content.

The bookmaker also confirmed that it would no longer process wagers from those based in the Netherlands, nor would it accept players from Dutch IPs.

The current situation in the Dutch online gaming market is an uncertain one after a recent declaration by the NGA that it had warned a number of operators that it would consider rejecting future licence applications on the basis of ongoing unlicensed activities that target players in the Netherlands.

In response, William Hill has confirmed that it will comply with this request from the NGR so as to boost its chances of gaining a licence in the future.

Speaking to TotallyGaming.com about the withdrawal, a William Hill spokesperson said that the bookmaker is only following a market trend by ceasing activities affiliate in the country.

“In terms to the Netherlands, we’re simply following the market trend by ceasing affiliate activities,” the spokesperson told TotallyGaming.com.

“We’re aware that there is an ongoing licence process and we want to be supportive of that process.”

William said it made the decision to exit the market so as not to jeopardise its chances of acquiring a Dutch igaming licence in the future.


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