Why SlotsMillion is working on a recommendation engine

Why SlotsMillion is working on a recommendation engine

Friday, July 15, 2016 Posted by Andy McCarron
Alexandre Tomic - 'As it stands right now, we have over 1,200 slots'

Online gaming operator SlotsMillion is planning on updating its site navigation after breaking 1,200 slots on its website.

This week the award winning operator announced that it has successfully integrated 60 games from Malta-based game developer Pragmatic Play, increasing player choice at SlotsMillions yet further. Co-founder Alexandre Tomic told TotallyGaming.com that the firm is improving how players find the games that they like.

“As it stands right now, we have over 1,200 slots,” he said. “Users can navigate these using our filter, where games are ranked in terms of theme, software providers, paylines, features and type of slot. We are planning to update the filter soon, with a new version being released in a few weeks which will allow users to sort games according to more precise features, such as types of wilds or an autospin feature.”

Tomic revealed that SlotsMillion is also developing an algorithm to promote slots to players based on their playing preferences. He explained: “We are also working on a recommendation engine, which we are hoping to release by the end of the year. Using this engine, we would like to be able to recommend games to players through more advanced methods, such as, for example, the way the slot returns the money, the hit frequency, the max bet and win, and the slot variance, which we consider to be the true essence of gambling.”

Pragmatic Play has more than 150 casino games and 80 mobile games which have been developed in house and that is positioning the company as one of the fastest growing providers of digital casino games for the online gaming industry.

Tomic added: “The new games are exciting, easy to play and a great fit for the SlotsMillion audience. We are always providing something new to our players and innovation is at the forefront of everything we do and everything we offer. Pragmatic Play is a really great addition to our portfolio and we look forward to integrating more games in the future.”

The wide range of slot games offer an intuitive gaming experience to players who can now start playing popular games such as Aladdin’s Treasure, Orbital Mining and the Pragmatic’s trademark game – 7 Monkeys.

Totally Gaming Says: “A portfolio of 1,200 games is a formidable proposition for a player, which is why navigation is such an important part of site design these days. Being able to recommend a slot to a player, and being confident that the player will actually enjoy it, will boost customer loyalty, brand respect and revenues all at once.”

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