Why DFS could thrive in Latin America

Why DFS could thrive in Latin America

Monday, October 10, 2016 Posted by Andy McCarron
Oulala will primarily target Argentina, Brazil, Colombia and Mexico

DFS operator Oulala announced this week that it is making a move into the LATAM region, and into Brazil, Argentina, Colombia and Mexico primarily, via a partnership with Argentine entrepreneur Sebastian Pino.

Sure this is an area that loves football, indeed worships may be a better choice of verb, but is that to say that daily fantasy football will prove popular? Oulala CEO Valery Bollier thinks so.

Bollier told Totally Gaming: “Because of obsolete laws on iGaming, weak economies and political instability, international iGaming operators avoided the Latin American region for years. But the situation is now rapidly changing and many operators are beginning to target LATAM. There is no doubt that the market will be a serious mover in the next 3 years.”

He continued: “With football in LATAM being akin to a religion, the potential for DFS is also huge. But the market rules being very different from the European ones, and so it is key to find a local partner with a deep knowledge of the local ecosystem. This is the reason why Oulala partnered with Sebastian Pino.”

Pino has a history in both the finance and professional sports industries. Argentina will be Oulala’s initial key targetted reason, with Brazil, Mexico and Colombia on the cards afterwards.

The operator is looking to replicate its club partnership deal that it has with English Premier League champions Leicester City, and will target the top Argentine clubs including Boca Juniors, River Plate, San Lorenzo de Almagro, Racing Club, Club Atlético Independiente and Rosario Central.

The likes of River Plate and Boca in particular have a huge and fierce following and it is these kinds of club loyalties which DFS operators can utilise via their white label deals.

Totally Gaming says: LATAM is a logical region for daily fantasy football games to thrive with its adoration for the game. With their loyal followings club partnerships make sense too for the best way to reach these fans and so Oulala, via Pino’s connections in the region, could well prove very successful.

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