Using device intelligence to atone for self-exclusion relapses

Using device intelligence to atone for self-exclusion relapses

Thursday, November 23, 2017 Posted by Luke Massey
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iovation provides online fraud prevention and authentication solutions

Gambling operators wishing to bolster their social responsibility protocols can now use a secondary means of identifying self excluded players - device intelligence from iovation.

The provider of online fraud prevention and user authentication solutions has built up a deep understanding of the kinds of device indicators that signal fraud, and currently stops an average of 300,000 fraudulent transactions each day. This includes attempts at some of its more than 125 gambling industry customers.

iovation’s device intelligence works via a tagging system. When a player self-excludes from an operator’s database, the device used is tagged as having been self-excluded, so if it is used again, the operator is notified that it has been associated with a self-exclusion event.

In addition to this, related devices can also be connected by iovation without the need for directly identifying personal information. For example, if a player used their home computer to self-exclude, then tried to play a sports betting game through their phone, it would be flagged.

This is seen as a way of complementing the introduction of GAMSTOP, the name given to the national operator self-exclusion scheme launched by the Remote Gambling Association.

Now scheduled for the spring of 2018, GAMSTOP will allow users suffering from gambling problems to self-exclude from all online gambling operators licensed by the Gambling Commission in a single step.

However, there have been doubts over its efficacy because problem gamblers can work around it by offering alternative personal information such as a new email address, a varied spelling of their name, or by opening a new account under their spouse’s name.

By comparison, the iovation technology takes the emphasis away from the potentially troublesome collecting and sharing of Personally Identifiable Information (PII), which also carries its own potential liability impact due to GDPR and other data privacy regulations.

Eddie Glenn, Product Marketing Manager for iovation, told TotallyGaming.com: “A centralized database such as GAMSTOP can help address the issue where different unlinked databases makes it difficult to track self-excluded players across multiple online gambling businesses.

“However, these are still based off the identities of players who, if they do have addictions, will go to great lengths to work around the support mechanisms. Our solution is to place greater emphasis on device intelligence to more effectively identify a player attempting to sidestep this type of global registry.”

Totally Gaming says: In a recent Q&A, Glenn described a situation where a fraudster intentionally works around self-exclusion to later sue the gambling operator for failing to curtail his/her gambling activity as “nefarious”. However, this is something that the Gambling Commission has potentially opened itself up to with the treatment of 888, after 7,000 customers who had self-excluded were still able to access bingo accounts.

WEBINAR SIGN UP - 5TH DECEMBER

How can gambling operators protect both protect themselves and their customers?

To sign up for ‘Identifying Self-Excluded Players in Real Time’, a webinar hosted by iovation on Tuesday 5 December, click HERE.

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