UK Gambling Commission raises standards for online operators

UK Gambling Commission raises standards for online operators

Friday, June 30, 2017 Posted by James Walker
Sharon McNair: ‘Consumers must be able to make informed decisions about their online gambling activity’

Following a consultation earlier this year, the UK Gambling Commission has implemented new measures aimed at enhancing consumer protection in the online gaming sector.

The new rules mean remote operators must ensure players are able to directly access three months’ worth of account and gambling information, with a minimum period of 12 months available on request.

Operators must ensure account and gambling history provides “easy to understand totals” for a defined period, such as the ability to be able to view transaction history for the previous two months.

The Gambling Commission said operators must also give consumers access to information about their net deposits, while allowing them to set financial limits across their entire gambling account as well as individual games.

Sharon McNair, programme director at the Gambling Commission said: “Consumers must be able to make informed decisions about their online gambling activity.

“The findings of our recent consultation indicate that there are differences in approach amongst licensees in relation to the level of information available to their consumers and the ease by which that information is accessible.

“The new requirements seek to address this and ensure greater consistency in the information available to all consumers regardless of who they choose to gamble with.

McNair added: “Gambling operators must see beyond the bottom line, and ensure both new and existing gambling products are effectively managing the risks to the licensing objectives, keeping gambling safe and fair for all.”

The updated remote gambling and software technical standards has now been published, but operators have until April 1, 2018, to ensure the new requirements have been implemented.

A number of additional requirements concerning information displayed to players will come into effect October 1, 2017, the Gambling Commission said.

“Innovation and technological advancement continues to drive growth in the £4.5 billion a year online gambling market,” McNair stated. “We are seeing operators developing new gambling products and technologies every day – something that it is vital to the further advancement of the sector.

“But as the industry transforms, operators are reminded that we too will continue to adapt our regulation to raise standards across all gambling sectors and enhance the protections available for consumers.”

Totally Gaming says: The publication of the new consumer protection requirements come amid a period of prolonged growth for the UK’s online gaming sector. While many licensed iGaming operators already provide account tools such as transaction history, those who fall short of the new standards now have nine months to ensure their platforms are up to speed.

Tech trends: You may also be interested in Acapture’s recent white paper analysing how today’s most influential consumer tech trends will re-shape online gambling – download here.

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