Transparency the key for new affiliate and agent management system

Transparency the key for new affiliate and agent management system

Wednesday, July 5, 2017 Posted by Andy McCarron
“The biggest advantage of our affiliate system is real-time data" Levon Nikoghosyan, CEO of PartnerMatrix

EveryMatrix will be showcasing a new approach to customer acquisition for operators at the iGaming Super Show.

Affiliate marketing in iGaming has always been one of the most effective forms of player acquisition, yet the gaming content needs to be good enough to attract and retain players who look for promotions, quality and variety. In this direction, operators need to always aim at educating and entertaining new and loyal customers by creating high quality content.

It also means that affiliate marketing is competitive and operators looking to implement an affiliate program and attract new players need to employ the best tools available.

In an environment where operators need to adopt a platform that is flexible, manageable and easy to integrate into their own technology for fast access to tools for affiliates or agent networks, while at the same time popular and transparent among affiliates EveryMatrix has developed a new solution.

PartnerMatrix allows affiliates to operate as agents (transfer money to specific players, place a bet in the system, place a bet on behalf of a player) and at the same time the agents can operate as affiliates (use banners to bring traffic, provide promo-codes to customers, keep sub-affiliates).

Levon Nikoghosyan is the CEO of PartnerMatrix who together with his experienced team and by working closely with large gaming operators developed the first platform in the world to provide an affiliate & agent system as 3rd party to other gaming platform providers.

He explained: “PartnerMatrix wasn’t born in a day. We learned from our past experiences and enhanced our product features regularly so that we may always stay ahead of the competition. We are now able to respond to most operators’ requests from various jurisdictions and we are not afraid to innovate.”

Using the Agent/Affiliate Management System, operators can assign agents to promote their businesses, while having complete transparency and control over all incoming cash streams. Agents earn commissions based on the income or turnover brought in from their referred players and they are more focused on offline operations.

Whereas affiliates would be typically partnering to find new players using websites, forums, and other online communities, agents find their players through their own local shops, betting kiosk operators, pubs, bars, cafes, and other similar venues. In accordance with the rank, agents have varying levels of control over the Agent System of the operator they promote. Some agents are only able to recruit new players, whereas higher tier agents can recruit new players as well as new agents.

The back-office in PartnerMatrix is highly focused on affiliate manager and administrator comfort. It gives opportunity to reach each angle of the website and manage all the operations. Operators have the freedom to make changes in any section and they can request different roles, pages, reports or data that will be displayed and managed.

The main highlights in the agent & affiliate multi-brand platform include a flexible commission structure for various pricing options, comprehensive tracking / statistics and real-time reporting for operators who look to be always up-to-date with the latest developments, multi-level user access, and finally multiple languages and currencies for easy implementation and localisation in various jurisdictions of the world. PartnerMatrix has been developed as a transparent solution for affiliates and agents who look for detailed information and each player’s sales data can be seen at transaction level.

Nikoghosyan told TotallyGaming.com: “The biggest advantage of our affiliate system is real-time data and this brings a huge level of transparency to affiliates and operators. In addition, we offer other interesting options to our clients, such as the possibility of sending newsletters from the affiliate system and a large variety of marketing tools that can make the difference in the market.

“What is truly remarkable and valuable in our product is that operators now have the option to enlarge their target audience by attracting players from offline and online and control everything from a single location.”

He said that transparency in data was particularly important. “Transparency is a key element for our product development, that's why we built a real-time system to display and request various reports and data. In terms of transparency, we also provide operators and affiliates with a tool to check each player's bet history in details while analysing how revenues were generated.”

Interestingly PartnerMatrix has been developed as a separate business unit by the Armenian branch resulting into a stand-alone solution that can be implemented worldwide. Nikoghosyan explained: “This is a global strategy for EveryMatrix, helping us to cooperate with other gaming platform providers who look to market and resell our product.”

EveryMatrix believes that the platform will meet all operators and affiliates’ needs, regardless of size, while providing the option to easily switch and shift from the affiliate to agent system.

As more gambling businesses use to employ an affiliate platform to control the online growth of their revenues, EveryMatrix is hoping its affiliate & agent mix can respond to operators’ necessities from all over the world.

For more information on PartnerMatrix, join EveryMatrix between July 11-14 at the iGaming Super Show in Amsterdam, Stand P18.

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