Sportradar targets US growth after new investment

Sportradar targets US growth after new investment

Tuesday, October 27, 2015 Totally Gaming
High-profile figures join US advisory board

Sportradar has secured investment from a series of high-profile figures as it seeks to expand in the US market.

The sports data technology and services provider has sealed a strategic partnership with Revolution Growth, with the latter’s co-founder, Ted Leonsis, joining the company’s US advisory board with business partner Evan Morgan. Leonsis is the owner of the Washington Capitals NHL ice hockey, Washington Wizards NBA basketball and Washington Mystics Women’s NBA basketball franchises.

Mark Cuban, the owner of the Dallas Mavericks NBA franchise, and basketball legend Michael Jordan, the owner of the NBA’s Charlotte Hornets, have also participated in the funding round and have joined the Sportradar US board.

Sportradar, which operates the Betradar betting service, entered the US market in 2013. The company has signed exclusive partnerships with the NFL, Nascar stock car-racing and the NHL in the past nine months.

“The Sportradar team is ahead of the curve in understanding the crucial role data plays in creating innovative content and products that captures audiences,” Leonsis said.

“With superior technology and development that is already providing the fastest, most accurate data feeds, Sportradar is well-poised to capitalise on the rapidly expanding, multi-billion dollar global sports market.”

Sportradar founder and CEO Carsten Koerl added: “We look forward to partnering with the Revolution Growth team, and some of the best and brightest minds in technology and sports as we look to diversify and expand our product offerings.

“Their intimate knowledge of the US sports and media market will help us to develop cutting-edge real time data products that will change how sports are consumed in the future.”

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