Sporting Index relaunch is just the beginning of website improvements

Sporting Index relaunch is just the beginning of website improvements

Monday, July 13, 2015
Gregory Karaolis was keen to increase customisation of the website

Sporting Index says that it will continue to make further improvements to its desktop platform after announcing the relaunch of its website.

The spread-betting giant has introduced partial cash-outs, quick filters and improved functionality to manage positions from today following a year-long process of development.

Sporting Index has spent 12 months liasing with customers in a bid to improve navigation and customisation on a platform that became the UK’s first fully interactive sports spread betting website when it was launched in 2001.

However, while the company is satisfied that changes will create a better desktop platform, Gregory Karaolis, web and mobile product manager, told TotallyGaming.com that Sporting Index will continue to look for possible improvements.

“Whilst we have gone with a ‘big bang’ approach for this new site, clients will continue to see improvements in features and functionality throughout the year along with an overhaul to our mobile platform,” Karaolis said.  “Our desktop site had organically grown without taking too much account of what clients actually wanted to achieve when on it, and what types of features they were finding most useful.

“We looked at our data and spoke to customers to identify the key journeys and features that mattered to them, and ensured that the new desktop site went some on improving in those areas.”

Karaolis identifies the new supermenu top navigation as a key change because it allows users to get around the site “quickly and easily” while ‘Favouriting’ and quick filter options are also important.

“Filtering and sorting features that we have put throughout the site - on event pages and in clients’ open bets section - allows our clients to better find the bets they want to place and manage those positions once bets are placed,” he said.

An updated mobile application will also be released later in the year, with Karaolis noting that desktop remains Sporting Index’s primary platform, but adding that feedback on the website will help influence the new mobile offering.

“Mobile is critically important but desktop is still our single biggest channel, and the one that had received the least attention in the last few years," Karaolis said.  “Work was done on mobile and tablet in 2014 to improve the speed and basic functionality of those platforms, so while we know we need to keep innovating in mobile we felt that desktop was the platform most in need of a revamp.

“A lot of the work on desktop helps inform the direction that mobile and tablet will move in future, which will enable us to continue to provide a good multi-channel experience for our clients.”
 

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