Scout CEO Andreas Ternström on DFS in the Nordics

Scout CEO Andreas Ternström on DFS in the Nordics

Friday, February 17, 2017 Posted by Sam Cooke

Last week an intriguing DFS and bookmaker deal was announced in the form of Paf signing up with Scout Gaming, the company behind Fanteam.

Kim Johansson is the Director of Games at the Finnish state owned operator. He explained why they viewed Scout as the best to launch their DFS product: "As a good cause company we choose our partners carefully. In Scout Gaming Group we feel we have found a strong and flexible partner to take us into the DFS area. We strongly believe that DFS will see significant growth in the years to come and we are happy to be ahead of our competitors and offer this product to our betting and sports interested customers."

Scout CEO Andreas Ternström revealed some more details about DFS in the Nordics and the industry's future in Europe as a whole. 

He told Totally Gaming: "Both players in the media industry and several iGaming companies are interested. Cool thing is that it seems that both Sports federations and Media houses see their opportunity to enter the gaming space with DFS, by levering their assets, such as sports IP rights, editorial integration, brands and sports celebrities."

Many have questioned whether DFS will take off in Europe, and one of the main stumbling blocks in the minds of the naysayers is that many still simply don't know about nor fully understand it. On the need for education to players in Europe, Ternström answered: "We see the same phenomena happen around Europe and I believe that the classic Fantasy Sports games such as Fantasy Permier League etc. has educated the consumers to some extent in Europe. DFS is just a faster version of Fantasy Sports.

"We see the clear need for a supplier that has built a plattform with attached services for pure B2B purposes. There are not so many of us. What we have heard so far is companies doing B2C and trying to partner up with companies rather than selling software and their platform."

Ternström also noted that the talks with Paf didn't last long and only began in late 2016. The CEO also confirmed that we'll be hearing more from Scout in regards to new deals sooner rather than later.

Totally Gaming says: New DFS B2C operators continue to emerge whilst more still seem to be edging towards the B2B model. It's an interesting debate, and one that will continue throughout the year as to the future of the industry. 

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