Rebranded Gambling.com targets affiliate dominance

Rebranded Gambling.com targets affiliate dominance

Thursday, June 29, 2017 Posted by Luke Massey
The holding company has rebranded from KAX Media

Charles Gillespie, CEO for the re-branded Gambling.com Group, has targeted a level of growth to “ultimately dominate the online gambling affiliate space”.

The affiliate marketing specialist recently changed its holding company name from KAX Media to better represent its legacy domain Gambling.com and to improve communicate of its services.

Following the $2.5 million acquisition of the domain name in April 2011, Gambling.com became the group’s largest website in 2012, and remains the company’s leading publishing asset having grown substantially year on year for each of the last three years.

Despite this change, Gambling.com Group will continue to use the KAX Media brand as the name of its internal digital agencies located in Dublin, Ireland and in Tampa, US.

Gillespie told TotallyGaming.com: “Gambling.com continues to go from strength to strength in the affiliate industry and doing anything other than putting it forward as our company name would not have taken full advantage of the value of the asset.

“We see it continuing to grow and ultimately dominate the online gambling affiliate space globally, in both English and non-English markets."

Totally Gaming says: With a network of over 30 casino focused news and review portals across 14 national markets in eight languages, the group continues to deliver a deep source of players for operators across the online gambling industry. However, Gambling.com is undoubtedly the company’s leading asset, as demonstrated by this recent rebrand.

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