PokerStars to launch casino table games and sports betting worldwide

PokerStars to launch casino table games and sports betting worldwide

Friday, November 21, 2014 Totally Gaming

Online poker company PokerStars has announced that it will start offering sports betting and casino table games on a global basis via its website in the coming weeks.

In a statement released to TotallyGaming.com this (Friday) afternoon, the service, which was acquired by Canadian gaming provider Amaya Gaming on August 1, will roll out the first offerings – blackjack and roulette – on a market-by-market basis before the end of this month.

PokerStars anticipates that the initial games will be available to about half of PokerStars’ current player base by the end of the year, with sports betting and other popular casino games to launch in 2015.

PokerStars also plans to launch a new casino service on mobile and online platforms in the New Year.

“We are taking the same principles, practices and integrity that make PokerStars such a successful and beloved brand and applying them to new verticals,” PokerStars’ head of corporate communications, Eric Hollreiser, said.

“These new products will also support the development of poker and grow the overall business.” 

The launch of sports betting and casino games on PokerStars.com comes after casino games were launched earlier this year on the PokerStars.es in Spain and on sister online poker brand Full Tilt in January 2014.

As reported by TotallyGaming.com, Amaya chairman and chief executive David Baazov reported strong growth in Spain, where the company now enjoys a double-digit market share in terms of turnover, following the announcement of the Canadian company’s latest quarterly figures. The interim results revealed huge increases in all of Amaya’s key metrics, illustrating the immediate impact of the PokerStars takeover.

Hollreiser added: “We thoroughly researched the opportunity and spent a lot of time talking to players and analysing the behaviour of our customers on PokerStars.es and Full Tilt.

“Those launches have been successful in reactivating dormant customers and extending the value of our existing poker customers.

“The experience on our poker platforms to-date also shows increases in net player deposits following the addition of casino games and a negligible impact on poker spend. We are confident these games will create more value to our PokerStars site and bolster the core poker offering.”

PokerStars has also enabled features that will allow customers to remove the additional games from their view and to opt out of direct marketing and promotions of the casino games, if they want to focus on poker.

“We are committed to extending our leadership in poker and will continue to serve the passionate online poker player, while expanding our reach into new audiences and new gaming opportunities,” Hollreiser added.

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