PokerStars could be a winning hand for NJ online

PokerStars could be a winning hand for NJ online

Friday, February 26, 2016 Totally Gaming

New Jersey’s online gambling sector could be set for the biggest boost in its short history when PokerStars launches in the US state on March 21. 

The Amaya-owned site, which is generally agreed to be the world’s most popular poker portal and registered its 100 millionth customer earlier this year, has been given the green light to begin accepting players from New Jersey next month, although testing of its platform will continue beyond this date.

The launch comes a decade after the passing of the Unlawful Internet Gambling Enforcement Act (UIGEA), which outlawed online gambling in the US, and five years after the legislation’s enactment led to PokerStars and its rivals exiting the market. PokerStars was finally handed a New Jersey licence in October 2015, more than two years after it initially applied.

Online gambling in New Jersey grew by 21 per cent to $149m in 2015, although the sector still makes up just 6 per cent of the state’s total gambling revenues. Borgata and its partner Bwin.party have been the most successful operators since online gaming was launched in late 2013, but Amaya, its partner Resorts Casino Hotel and the state’s stakeholders will be hoping for a major fillip from PokerStars’ arrival. 

"PokerStars is the global leader in online poker and trusted by its customers for its robust and innovative technology, world-class security and game-integrity,” said David Baazov, chairman and chief executive of Amaya. “We are honoured and excited to now bring these experiences to New Jersey.”

Amaya said that the PokerStars offering in New Jersey will be at www.pokerstarsnj.com and “utilise the same stringent verification, technology, account segregation and responsible gaming practices to regulate player activity that the brand has pioneered elsewhere globally”.

The company said that its games would be available across desktop, tablet and mobile, with poker offered alongside table games and slots.

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