Perform believes new in-play offering is a winner

Perform believes new in-play offering is a winner

Wednesday, January 20, 2016 Totally Gaming
The service allows operators to create an in-play offering that matches their requirements

Perform Group is hoping to revolutionise the in-play market through the launch of its new RunningBall Odds Store with William Hill, Sporting Solutions and Wettbuero.

The service will provide sports betting operators with access to a range of in-play odds from multiple providers via one unified API.

The proprietary software, created by RunningBall, aims to ensure the fastest possible delivery of the live odds feeds and allow operators to tailor their in-play offer to match their requirements.

Perform said that customers will benefit from the trading and risk management capabilities of sophisticated trading floors, driving more efficient pricing and higher margins. 

Shane Gannon, Perform’s head of trading solutions, said: “By partnering with some of our trusted RunningBall clients, we’ve created a solution whereby through one integration, a bookmaker will have choice and flexibility in choosing live odds from top quality odds providers.

“For smaller to medium-sized operators, there is limited flexibility in the in-play price market, and we will be providing a unique service as we continue to drive innovative new products to the betting industry.” 

The offering has been welcomed by Perform’s partners, with Ronnie Whelan, business development director at Sporting Solutions, saying that the service will be an important addition to the sector.

He said: “RunningBall has always played a key role in helping Sporting Solutions deliver market-leading outsourced pricing services. We’re really excited by this latest venture, and look forward to working with the Odds Store team to reach new corners of the market.

“The flexibility afforded by the Odds Store platform – combined with Sporting Solutions’ superior pricing solutions – will provide a compelling solution for partners looking to design a bespoke service or supplement their existing in-play solutions.”

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