Partypoker initiative reaches out to casual gamers

Partypoker initiative reaches out to casual gamers

Friday, March 27, 2015

Partypoker has told TotallyGaming.com that it is hoping to reap the benefits of engaging more closely with casual gamers through its ‘Poker for the People’ campaign.

The online gaming operator has updated its loyalty store – introducing more easily-attainable loyalty targets for players – and next week begins Pokerfest, a 15-day poker extravaganza with a $2.4m (€2.2m) guaranteed prize pool, as part of its initiative.

‘Poker for the People’ has come about after a series of in-depth discussions, both in person and via online communications, with a wide base of customers and gamers.

“Player feedback was very important to us when revamping our loyalty store offer,” Golan Shaked, Partypoker’s director of games, told TotallyGaming.com.

“We engaged players in round table discussions as well as setting up a dialogue with them through our dedicated forums and social channels.

“Our strategic partnership with Dusk Till Dawn, which is a land-based poker room, gives us a unique opportunity to engage with players and conduct formal and informal discussions linking the offline and online experience.

“Of course not everyone likes change and you are never going to please everyone but the feedback we have had has been resoundingly positive – especially for players who play low volume and now have a much better shot of reaching Gold and Palladium through the simply monthly targets.

“Although aimed to include the casual players, the loyalty store revamp is also exciting news for the more experienced players who can reach loyalty levels which result in cash prizes.”

The Pokerfest, which runs from Sunday (March 29) until April 12, will feature 77 online events taking place, with buy-ins ranging from Low ($5) to Medium ($10 to $50) and High ($100 or more).

Partypoker’s revamped loyalty programme, which it says is “easy to understand and even easier to earn rewards with”, allows players to move from Bronze, Silver, Gold and Palladium levels through bonus points accrued by playing poker, casino, bingo or sports.

Tourney tickets are picked up from Silver level, with cash rewards available at Gold and Palladium. Customers can also exchange the points they have collected for a range of products including clothing, electronics, lifestyle and luxury items.

Shaked added: “Our ‘Poker for the People’ campaign is the realisation of the strategic objective we announced earlier this year, to make poker more accessible for casual players.

“Not only do we want to create better value for our current players but we want to drive new customers to our product and get them excited about poker again. ‘Poker for the People’ isn’t just a marketing message, it is an approach to our operations as well and we have a task force in place dedicated to innovating our product and offer to make Partypoker a more engaging and fun place to play.

“We are also reviewing our pricing policies, missions and achievements and the overall product offering online and offline.”

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