Pala Indians become first tribe to launch online gaming service in New Jersey

Pala Indians become first tribe to launch online gaming service in New Jersey

Tuesday, November 25, 2014 Totally Gaming

The California-based Pala Band of Mission Indians has become the first Native American tribe to launch an online gambling website in the regulated market of New Jersey.

The launch comes after the tribe, through its Pala Interactive online gaming arm, was granted conditional approval by the New Jersey Division of Gaming Enforcement to enter into a partnership with Atlantic City’s Borgata Hotel & Spa land-based operation earlier this month.

The tribe last week confirmed it was to begin testing its PalaCasino.com gaming website ahead of a full launch, which would commence once the tribe had received full approval from the New Jersey regulator. The website features more than 90 online games for consumers in the state to access.

The Pala Band of Mission Indians has now received the necessary approval from the state regulator and launched the website on a full-service basis in the state on Saturday.

“We had a solid weekend and we have yet to start marketing,” Pala Interactive chief executive Jim Ryan told the Associated Press news agency. “We believe we are breaking into the New Jersey market at the perfect time.”

The tribe, which has already established a land-based gambling offering in California via its Pala Casino and Spa facility, is also reportedly planning to launch an online poker website during the first quarter of 2015.

The full launch of PalaCasino.com in New Jersey comes as the state celebrates its first anniversary of launching a regulated online gaming market. Internet gambling first became licensed in the state on November 25 last year, with various operators having offered their services to punters in the state since the launch date.

However, New Jersey has failed to live up to initial expectations with first-year revenue some way short of the amount projected by officials in the state. Revenue from online gaming in New Jersey during the first year of operation totalled $111m (€89.4m), which is little over 10 per cent of the $1bn forecast by state officials.

 

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