Is paid-for and free-to-play gaming merging?

Is paid-for and free-to-play gaming merging?

Friday, April 8, 2016 Totally Gaming
New Mr Green CMO wants to adopt ‘innovative’ approach

New Mr Green chief marketing officer David Nordberg has acknowledged that the industry is facing a challenge to evolve as paid-for and free-to-play gaming models converge.

Nordberg is one of two key appointments at the Swedish operator this week, with Oscar Mühlbach, most recently COO at e-commerce company Footway, assuming the role of chief operating officer.

“We’re at the dawn of a new era where the boundaries between real money and free-to-play games are rapidly broken down and merged into a hybrid business model,” Nordberg, who has worked for the likes of Electronic Arts and ‘Candy Crush Saga’ creator King, said.

“Gaming companies are forced to think outside the box and look for new innovative ways to market and promote themselves. 

“We already know brand values and customer sentiment matter so much more than big TV advertising campaigns; it’s in this context I’m joining one of the strongest brands in the industry.”

Bo Wänghammar, chief executive of Mr Green, has said that the appointments will help to strengthen the online operator’s ongoing growth strategy within certain areas of the market.

“I am very pleased to see that Mr Green is able to attract top talent,” Wänghammar said. “David and Oskar will bring broad experience and great value to central areas we see as key for our future growth.”

TotallyGaming.com says:

The double appointment will come as a welcome boost for Mr Green, which in February revealed that it is to launch a new sportsbook service this year as part of an effort to build on financial growth in 2015. The lines are blurring between paid-for and free-to-play gaming, and Mr Green would appear to be ready for the challenge under CEO Wänghammar.

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