Oulala - Making moves in 2017

Oulala - Making moves in 2017

Wednesday, December 14, 2016 Posted by Sam Cooke
The DFS operator has received a sizable investment

DFS operator Oulala announced a €1.35m (£1.12m) cash injection yesterday and the hire of two senior industry professionals as the company has restructured its business development arm.

Oulala recently changed tactics slightly to focus strictly on B2B operations.

Following the announcement of the investment, which the company will use to ‘gain more traction on the B2B landscape, and to confirm its leading position as the first DFS network specialised in European football’, Oulala’s Managing Director Benjamin Carlotti spoke to Totally Gaming.

Regarding the decision to thus far focus purely on fantasy football, in lieu of also offering increasingly popular options such as American football, basketball and golf, he said: “Our focus on football was a straightforward choice. It is, by far, the most popular team sport in the world and fantasy football has already been a very popular game in its classical format (season long) for many years.

“We do believe that DFS can be adapted to various other team sports, which we intend to cover in the near future, but at the current maturation level of the European market, we believed that it would be wiser to focus exclusively on European football. Moreover, with regards to football clubs, Europe is the epicenter of the world: the best football players from South America, Africa, and Asia all play in European teams. Our B2B network can therefore be extended around the globe, including the USA where the popularity of "soccer" progressively increases year after year.”

Oulala also teased that it would be announcing some partnerships in the first quarter of 2017. The company is looking to grow off the back off a successful close to this year which saw it pick up the SBC Award for Best Fantasy Operator and the ‘Data and Business Intelligence 2016 Idol of the Year’ award at the iGaming Idol Awards.

Carlotti commented: “We will focus mainly on B2B partnerships with iGaming operators on every continent, however we are also in discussion with media outlets as well as mainstream brands, who are interested in offering a non-monetised version of our game to their customers.”

Totally Gaming says: A pretty serious injection of cash into Oulala which is set for its biggest year yet. Focusing on the B2B side will surely allow greater traction in this area, and we’ll be interested to see which partnerships emerge in Q1.

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