Opinion: What could the Internet of Everything bring to online gaming?

Opinion: What could the Internet of Everything bring to online gaming?

Friday, May 1, 2015 Totally Gaming
Mark McGuiness is the resident i-Gaming eSports Futurologist at Mainstream Marketing & Communications

Mark McGuinness of Isle of Man-based Mainstream Marketing & Communications, tells TotallyGaming.com what he believes the impact of the Internet of Everything could have on online gaming.

It is a fair statement to say that as technology becomes a more dominant force in our daily digital lives, we are no longer the masters, but the slaves to technology. It’s demanding and intrusive and replaces conversations with constant interruptions of irritating message bleeps as the smartphone and now smartwatches burst into activity.

This is the Internet of Everything (IoE). It’s a string of devices and apps that allows us to monitor every aspect of our lives. In some ways it is similar to the human nervous system. Whereby just about any object can be connected and can communicate not just with ourselves but with other surrounding objects in one vast information network with the phone acting as the brain device.

All of this, of course, is to make mundane tasks easier and simpler for us mere mortals. Therefore in reality your phone has become the primary brain, not the secondary one.

Smartwatches

IoE devices are everywhere, such as wearable tech devices like Samsung’s Galaxy Gear and Apples iWatch smart watches. Health tech gadgets such as, LG Lifeband Touch, Fitbit or Nike’s Fuelband that contain sensors which monitor the wearer's heart rate, speed, muscle contractions to ultimately improve your end performance or fitness goals are hugely popular with consumers.

So with the fanfare and gold rush to developing apps for the iWatch, what could an IoE experience bring to online gaming? It’s fair to say gaming is ephemeral and the release of endorphins by the brain to the highs and lows of the game play lasts for a fleeting moment. Hence, the operators desire to push continuously more options to gamble.

I believe that in some ways an IoE enabled world could extend the players’ gaming interaction through these everyday devices. However, consider an IoE scenario that could apply to poker, roulette and baccarat.

You could have poker style health wearable bracelets that provide ‘tells’ as to the player's hand could be an interesting augmentation to the gaming experience, especially if everyone player wise was on a level playing field wearing one during say a live televised poker event. The sensors similar to how a heart monitors works or old clap-o-meter on game shows, but now called the Pokonitor.

It could transmit fluctuations in heart rate, perspiration levels, live on the TV screen, your smartphone app or watch or any other display in which you wish to display this information.

Sporting front

On the sporting front, many athletes already wear performance monitoring bracelets. What if this data either historical or was broadcast live in real-time could be translated into predictive betting information?

It informs you that the quarterback for the Green Bay Packers, completed Passer rating increased or decreased when his heartbeat rate reached a certain level. Or the amount of fast twitch muscle fibres engaged in his throwing arm could have an outcome on your win rate on those Vegas betting lines. Powerful information, right?

I believe that as the lines blur in how we connect to the internet via various devices, that at some point those self-same previously innocuous devices shall provide another layer of fulfilment to the gambling experience that we haven’t even dreamed of yet.

About the author:

Mark McGuinness Bsc BA has more than 15 years’ experience in digital marketing director roles. He is the resident i-Gaming eSports Futurologist for Isle of Man-based Mainstream Marketing & Communications, a digital marketing agency offering business and marketing advice on i-gaming, land-based gambling and social gaming. 

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