Operator Talk: Mr Green chief hails ‘safe gaming’ in regulated markets

Operator Talk: Mr Green chief hails ‘safe gaming’ in regulated markets

Friday, February 20, 2015 Totally Gaming

Mr Green chief executive Mikael Pawlo has told TotallyGaming.com that the Scandinavian online gaming company will focus on growing in regulated markets such as the UK as it seeks to build on an encouraging end to 2014.

Mr Green announced today that a 28.3-per-cent surge in fourth-quarter revenue year-on-year had helped to deliver full-year revenue of SEK659.4m (€69.2m/$78.3m) – a 36.3-per-cent rise.

In Mr Green’s trading update, Pawlo, who will hand over the reins to Per Norman following the company’s AGM on April 23, hailed the company’s “attractive, secure and safe gaming experience” as a key reason for the “rapid growth”.

Although there has been plenty of talk in the industry about so-called ‘grey markets’ – where online gambling is not regulated but is not illegal – Pawlo is convinced there are significant opportunities in regulated markets such as the UK.

“Operating in regulated markets is one of our core strategies. We are moving more and more into regulated markets,” Pawlo told TotallyGaming.com today (Friday).

“We are hoping to get our UK licence as we believe that it is a very significant and interesting market. We hope UK players will embrace and like the brand and product. We know it is a hyper-competitive landscape, but we know we have a good brand and product.

“We are in same situation as many other applicants. We thought we would get some good news in December, but now we now have a continuation licence.

“We haven’t heard anything negative, but I just think that there have been a lot of applications to work through.”

Pawlo is expected to be appointed to a position on the company’s board at the AGM in April, but he believes it is the right time for Mr Green to welcome a new leader.

“I think we’re moving to a different stage with the company now,” he added. “It has grown into a proper listed company. I believe it is now time for a different type of leadership.

“I haven’t decided what I will do after stepping down as CEO, but in the meantime I just want to ensure the transition will be smooth and everything keeps growing and moving forward.”

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