Online poker special: Bill Rini, Caesars Interactive Entertainment (Part One)

Online poker special: Bill Rini, Caesars Interactive Entertainment (Part One)

Monday, March 2, 2015 Totally Gaming

Bill Rini, the head of online poker at Caesars Interactive Entertainment, tells TotallyGaming.com about his perspective of the evolving online poker sector.

TotallyGaming.com: How do you reflect on the development of the online poker industry over the past five years?

Bill Rini: “The whole industry has been going through a maturing process over the last several years.  While in many ways it has been painful for both operators and players, in reality, these changes are necessary if the industry is going to thrive in the future.

“The game is also changing. Players are demanding different things. We are becoming more aware of these needs and our marketing and our products are shifting to meet these new player needs. There is a multitude of online poker services now available.”

TotallyGaming.com: Is the online poker sector too cluttered, and how do you believe this will change (if at all)?

BR: “In reality, how many operators is too many is a function of available liquidity. In New Jersey we’ve already seen two online poker sites discontinue operations. Players tend to follow liquidity and neither of those sites built up enough critical mass.

"Advocates for online gaming need to keep pushing the ball forward.” - Bill Rini

“Other operators are either approved or rumoured to be entering the New Jersey market which will obviously impact the currently existing operators in the short-term. Long-term we see the market finding an equilibrium point and players ultimately determining which brands survive and which do not.”

TotallyGaming.com: What is the big challenge for the online poker industry in the coming 12 months and beyond?

BR: “The big challenge for the online poker industry in 2015 will be to keep the momentum going. In 2013, we had three states launch online gaming and 2014 had none. We got close on a couple of bills but they missed. Advocates for online gaming need to keep pushing the ball forward.”

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