Odobo expands network with Coral Interactive partnership

Odobo expands network with Coral Interactive partnership

Tuesday, October 28, 2014

The Coral Interactive division of betting company Gala Coral Group has become the latest operator to enter into a distribution deal with games developer and content marketplace Odobo.

Under the agreement, Coral Interactive will be able to offer a range of HTML5 content available through Odobo.

Titles such as ‘Gold Dice’ and ‘Beat the Croupier’ will be accessible via the various Coral Interactive platforms, which comprise the online, mobile and telephone operations of the Coral brand.

In addition to offering such titles to customers, Coral will benefit from Odobo Play, a game discovery channel that helps developers to market their games directly to customers.

Coral has joined the likes of Bet365, Unibet and Betfair as another major operator to have opted to integrate Odobo game content.

“Odobo has fantastic games available that come from a diverse range of developers,” Coral Interactive  gaming director Angus Nisbet said.

“We’re pleased to be gaining access to its titles and have been so impressed to date that we have commissioned bespoke content via Odobo.”

Julian Jarvis, chief business affairs officer at Odobo, added: “Coral Interactive is a substantial gain for us and our developers. We’re thrilled to have another established name join the Odobo Marketplace.”

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