New Sporting Index CEO to focus on 'differentiation'

New Sporting Index CEO to focus on 'differentiation'

Wednesday, March 9, 2016
Simon Trim said that 2016 could see a number of new deals for the company's B2B arm

Simon Trim, the new chief executive at Sporting Index, has told TotallyGaming.com that extolling the virtues of sports spread betting to new customers will be at the core of his strategy.

Trim was announced as the replacement for Warren Murphy earlier this week, having spent 18 years with the company and the last four years as managing director of its Sporting Solutions B2B trading services division.

Sporting Index claims to have 80 per cent market share within sports spread betting, with more than 60,000 customers, but Trim said that the company wants to use its market-leading position to reach out to new customers through innovation.

“Our core product is the most exciting way to bet and, whilst we are world leaders in sports spread betting, I want us to push on that differentiation more,” Trim said. “Innovation has always been the cornerstone of the business and we are working on a number of new initiatives to maintain our unique identity in an increasingly homogenous market.”

Trim added that 2016 will be an exciting year for the company, thanks to a host of new B2B deals and the possibilities offered by the Euro 2016 football competition.

“On the Sporting Solutions side of things, we have some big and exciting deals set to go live later this year which will also involve rolling out some new products," he said.  “Due to the SaaS (software as a service) nature of the business, these will instantly be available to all of our partners, so we are very excited about that.

“For Sporting Index, football really is king and we’re entering a very busy period with the final stages of the Champions League and an exciting Premier League title race.

“Euro 2016 is a very big deal for us and we’ll be aiming to continue the excellent growth in both customer acquisition and bet numbers that we’ve seen over the past year.”

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