Net Entertainment signs Ladbrokes online agreement

Net Entertainment signs Ladbrokes online agreement

Friday, July 26, 2013

Online games supplier Net Entertainment has signed a partnership agreement with bookmaker Ladbrokes to supply a selection of online desktop and mobile games. Financial terms of the agreement were not disclosed.

 “We are very happy that Ladbrokes has selected Net Entertainment as supplier for a selection of our best in class portfolio games to be distributed over their online market channels. Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbrokes’ player base,” comments Björn Krantz, Chief of GMO and MD Net Entertainment Malta Ltd.  

“Net Entertainment’s exposure in the UK has increased significantly over the past year, which is in line with our strategic plan to build up a solid and long term business venture together with our UK partners. Ladbrokes will initially launch with a few of Net Entertainment’s best in class games, which will gradually grow over time. This deal will further strengthen our position in the UK, and solidifies the trust and confidence our partners have in our operational and technology leadership,” Krantz concludes.

“We have made clear our pledge to work with best-of-breed suppliers and Net Entertainment certainly fits into this category,” says Richard Poole, Head of Product, Ladbrokes eGaming.

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