Mr Green leads sportsbook launches ahead of Euro2016

Mr Green leads sportsbook launches ahead of Euro2016

Wednesday, June 8, 2016 Totally Gaming
The company and supplier Kambi rushed through the unveiling of the new sportsbook

Mr Green has launched its new sportsbook just in time for the UEFA Euro 2016 national team football tournament.

The Kambi-powered betting site has been unveiled ahead of schedule as Mr Green was keen that its sportsbook should be operational before the start of the European Championships, which begin in France on Friday. Mr Green said that the integration project “has been managed with the highest priority”.

“By launching a sportsbook, we are meeting our customers’ demand for betting and odds”, said Per Norman, chief executive of Mr Green & Co AB. “Together, we have managed to build the sportsbook in record time thanks to our new, efficient product platform.

“We have built a sportsbook of the same high quality as our online casino and I’m happy that we can launch the sportsbook ahead of the European Championships.”

Mr Green follows Gamesys, LeoVegas, and Cherry as casino firms to launch an add-on sportsbook in recent months.

“I’m proud that Kambi together with Mr Green, have successfully empowered Mr Green to launch its Sportsbook ahead of schedule”, said Kambi’s chief executive Kristian Nylén. “Our agile integration capability will allow Mr Green to benefit from the upcoming European Championships, and offer its customers a personalised sports betting experience.”

TotallyGaming.com says: “The European Championships is one of the world’s biggest betting events, but the number of sportsbook launches just ahead of the big kick-off means the competition between operators could match the rivalry at the tournament itself.”

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