Mondogoal targets female market with Women’s World Cup game

Mondogoal targets female market with Women’s World Cup game

Wednesday, March 18, 2015

Mondogoal has told TotallyGaming.com that it is hoping to boost female customer numbers after announcing plans to offer a daily fantasy game on the forthcoming Fifa Women’s World Cup.

The fantasy sports operator believes it is the first to offer such a market on a women’s team competition, and hopes to enjoy success during the event, which takes place in Canada from June 6 to July 5.

While the vast majority – an estimated 90 per cent – of fantasy players are male, Mondogoal believes that by incorporating women’s events they can also help to inspire growth in the number of female customers.

Chris Mazzone, Mondogoal’s vice-president of marketing, told TotallyGaming.com: “The lack of interest by other companies in the female market has created a big gap that we hope to capitalise on.

“It’s not that women are not interested in sports and ultimately fantasy sports – they just aren't being engaged properly.

“We think it's a smart business move to engage the growing number of female fans and what better global event to do that than the Women's World Cup.

“It’s extremely popular and exciting – one of the premier events in all of sports – with entire nations watching and looking for ways to get involved.

“We feel that Mondogoal can make the experience of the Women’s World Cup even better while helping to grow awareness, interest, and support for the women's game.”

The Women’s World Cup starts just as Mondogoal celebrates the first anniversary of its launch – and it has been quite a year. As well as success in terms of customer numbers, the company has caused something of a stir due to its partnerships with major European football clubs such as Barcelona, Chelsea and Manchester City.

Mondogoal’s major advantage over its daily play rivals in the US is its overseas reach, and the company will celebrate its global pull with the Mondogoal Daily Fantasy Football World Championship on the final day of the English Premier League season on May 24. The one-day competition will hand out £30,000 in cash prizes, including £10,000 to first place, and is open to users in its real-money markets of the US, UK, Brazil, Canada and Ireland.

Mazzone added: “I think we're always looking to find creative ways to reach people who may be interested in playing fantasy games and find a way for them to win unique prizes as well as cash.”

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