MintBet targets UK growth with Best Odds Marketing partnership

MintBet targets UK growth with Best Odds Marketing partnership

Wednesday, October 18, 2017 Posted by Craig Davies
Irish online sports betting brand's Affiliate Programme is set to launch soon

Best Odds Marketing has agreed a deal to provide its digital services to Irish sports betting provider MintBet.

The McBride Racing operated brand will see the UK based firm ‘manage its online marketing and affiliate programme promotions,’ ahead of its official launch.

Lee-Ann Johnstone, CEO of Best Odds Marketing told TotallyGaming.com: “Best Odds Marketing offers affiliate marketing and digital strategy services to help iGaming clients build affiliate programmes and manage acquisition growth.

“It was a natural fit for us to come aboard in a strategic partnership to help support Mintbet in their expansion activity.

“We will assist Mintbet with creating innovative marketing strategies that will help drive incremental growth starting with the creation of an affiliate programme.

“Immediate aims are to launch Mintbet’s affiliate programme in both the UK and Ireland, [and] form solid partnerships with reputable online affiliates to actively promote the brand.

“We will focus on creating a programme strategy that supports their brand expansion and develops collaborative affiliate partnerships.

“Long term we will partner up with Mintbet’s marketing team to provide ongoing strategic marketing services to help grow their business.”

With Best Odds Marketing embedded as Mintbet’s official marketing partner, the two companies are to work together in customer acquisition and brand promotion within the broader UK market, under MintBet’s existing regulated licence.

“We are super excited to be working with Best Odds Marketing, they have a lifetime of experience in the affiliate world and we are keen to tap into this,” said Thomas McBride, marketing manager of MintBet, to TotallyGaming.com.

Adding: "Our aim is to grow the brand through affiliates to gain market share by offering innovative and attractive promotions that will drive customers through this channel to our slick new site.

“We expect a lot of interest from affiliates as they will see the great potential mintbet has to offer."

Totally Gaming says:  Beginning with their online journey and an affiliate programme to launch soon, MintBet have an ideal partner to help the company grow through this partnership, with Best Odds Marketing having a wealth of experience.

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