Machine learning the way for a deeper level of insight

Machine learning the way for a deeper level of insight

Thursday, July 21, 2016 Posted by Andy McCarron
Openbet CTO Lionel Wolovitz believes the industry should embrace machine learning

Openbet CTO Lionel Wolovitz believes the industry can improve how it deals with its customers by harnessing the potential of machine learning.

Last week the platform and software supplier signed a deal with Featurespace, the gaming sector’s main analytics company, giving OpenBet customers access to Featurespace’s enhanced ARIC engine.

Wolovitz believes the deal could see great benefits for Openbet’s customers. He told TotallyGaming.com: “Machine learning enables a deeper level of insight and player understanding. The more that operators can learn about their players, the better service they can offer across the board from innovations in marketing and promotions, to identifying problem gamblers and delivering a faster, more efficient product.

“OpenBet’s collaboration with Featurespace enables our customers to do all of that, and we’re excited about the possibilities the partnership is going to provide in the future for our customers and their players.”

The collaboration will see the ARIC engine implemented into OpenBet’s Activity Feeds, enabling OpenBet customers to have real-time access to player data.

Featurespace’s real-time, machine learning ARIC engine detects anomalies in behaviour for fraud, risk and compliance management. The agreement further underlines OpenBet’s commitment to innovation and follows the provider’s record-breaking Grand National and Cheltenham Festival performances.

OpenBet CEO Jeremy Thompson-Hill commented: “We chose Featurespace because they offer the most advanced solution on the market. We’re always looking for the very best technology capability for our customers. Working with Featurespace accelerates the delivery of our next generation, real-time player management platform.”

Featurespace CEO Martina King added: “We are proud to be partnering with OpenBet to deliver our ARIC engine and machine-learning products, which give operators a leading market edge.”

Totally Gaming Says: In these days of big data, it is no surprise that there are complicated engines that help process all that information to help provide a picture of player behaviour. Whether it’s being able to predict what product a customer might also like from their playing preferences, or identifying the emergence of some problem gambling behaviour, if its harnessed correctly it could become a powerful tool.

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