JVH chief calls for Dutch rivals to welcome online opportunities

JVH chief calls for Dutch rivals to welcome online opportunities

Wednesday, August 26, 2015 Totally Gaming
Olders warns against misplaced ‘protectionism’

Dutch land-based companies that attempt to block online regulation will lose out in the long term, according to JVH Gaming chief executive Eric Olders.

The Netherlands’ largest land-based gaming company has, according to Olders, embraced the possibility of launching online services to complement its existing offering, but feels that others have stood in the way of progress.

JVH has already made great progress in formulating its online strategy despite concerns raised that it may now be 2017 before the much-discussed licensed regime is implemented in the Netherlands.

Olders told TotallyGaming.com that others should embrace the “exciting” and “innovative” doors that could be opened by a legal online sector.

“We have seen quite some scepticism, or even protectionism, from some land-based companies towards the online gaming industry,” he said.

“We believe that's a waste of energy and I am happy to see that JVH is one of the land-based companies with a very positive, though realistic, attitude towards the online business. It's exciting, fun, competitive and more innovative. This will be a great new dimension to our business.”

Olders said that JVH’s online offering will tie in with the kind of games on offer in its land-based Jack’s Casino and Flash Casinos, and is certain that the popularity of such brands will give it a competitive edge when online gaming is legalised.

“I believe that JVH has a pretty unique position, and thus opportunity, in Holland,” said Olders, who will appear at EiG 2015 in Berlin in October.

“We are the market leader, and the largest non-state owned, land-based gaming company with 65 locations very well spread over the whole country.

“Our focus will be on having our online offerings as an extension of our land-based offering and brand, which means we will be mainly positioning ourselves with casino/slots services.

“We have been working on this for several years, whilst the industry and technology providers have changed quite a bit in parallel. We have been looking to remain adaptive in this regard. The choices we would have made in 2011 would not work in 2015 anymore, let alone in 2017.

“Whatever way this will move, we will be ready.”

Visit www.eigexpo.com for further information about EiG 2015, which will take place at Arena Berlin from October 20-22.

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