Italy represents a ‘Betaland’ for NYX after new integration deal

Italy represents a ‘Betaland’ for NYX after new integration deal

Monday, October 16, 2017 Posted by Luke Massey
Betaland is the biggest gambling brand operated by OIA

NYX Gaming Group has targeted further expansion in Italy, the biggest gambling market in Europe, after striking an integration deal with OIA Services Ltd.

The deal will see OIA, an Italian operator that holds brands including Betaland and Enjoybet, significantly boost its content via NYX’s OGS™ (Open Gaming System) aggregation technology.

The integration, which demonstrates NYX’s commitment to working with partners in jurisdictions across Europe, was made possible via the company’s Game360 studio team. Based in Rome, the Game360 product portfolio includes local game titles authored and created in Italy’s capital city.

Andrea Guzzon, General Manager for Game360, told TotallyGaming.com: “NYX has achieved strong year on year growth in Italy and we’re thrilled to continue the strengthening of our position in the market by launching our content with Betaland.

“The partnership with Betaland follows on from the recent agreements reached with Unibet and GoldBet; we’re hopeful of expanding our presence in the region even further over the coming months.”

Betaland General Manager Michele Sprovieri added: “Integrating the award-winning NYX OGS™ allows us to significantly expand our offering and provide our players with even more high-quality content.

“NYX’s in-house game studios have an excellent reputation for producing entertaining games rich with features, and I’m sure they will prove to be a hit with our customer base.”

Totally Gaming says: Industry suppliers are jostling for position in Europe’s biggest market – Bloomberg reported that Italian consumers spent $113 billion on gambling in 2016. Having already expanded its presence in the region with Unibet and GoldBet, Betaland has become the latest operator to benefit from NYX’s OGS, which includes leading NextGen Gaming titles such as the recently launched Glorious Empire™.

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