Intralot and Amelco announce strategic partnership

Intralot and Amelco announce strategic partnership

Monday, December 5, 2016 Posted by Scott Longley
Greek provider says deal marks a significant milestone

Intralot has announced a strategic partnership with UK-based sportsbook platform provider Amelco that the pair hope will provide a “single novel solution” in the sports-betting arena.

To date, Intralot provides sports-betting services in various jurisdictions including Italy, Poland and Bulgaria and manages sports-betting contracts in countries such as Turkey, Azerbaijan and Jamaica.

Amelco, meanwhile, is the platform provider to BetStars, PokerStars’ sports-betting offering, and is also a provider of services (though not the full backend) to companies such as William Hill.

Antonios Kerastaris, chief executive at Intralot, said the partnership was a “significant milestone” in the development of his company’s sports-betting capability. “We see in Amelco the right partner towards this goal,” he added.

Damian Walton, the founder and chief executive at Amelco, said the deal represented an opportunity to access new markets globally.

The companies said the definitive agreement would be finalised in the first quarter of 2017. No financial details were divulged nor the structure of the partnership.

Intralot operates in 54 countries globally in the lottery and gaming space. In the 12 months to June, the company saw revenues total €1.25bn while EBITDA came in at €173.3m.

In the third quarter results, released late last week, the company said revenue in the three months to September 16 percent to €320.6m but EBITDA was down over 14 percent as a result of investment spend in new projects and product development as well as M&A expenses.

Among the new products, the company has recently launched a self-service betting terminal (SSBT) and a new mobile betting application.

Intralot’s most recent move in the online space came in early 2015 when the company announced it had signed a strategic agreement with the Maltese-based platform solutions company Bit8. That agreement was followed less than six months later with the announcement that Intralot has taken a 35 percent stake in Bit8 with an option to acquire up to 60 percent of the company within two years.

Totally Gaming says: As previous recent experience with Bit8 would suggest, it wouldn’t be a total surprise if this was the beginning of a very close, potentially stake-owning relationship between Intralot and Amelco. The latter has always kept its own cards close to its chest and has done very little to shout about its work in the background at many of the top European operators. The move is very significant and shows that the race is on to provide the best omni-channel offering.

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