Interview: Income Access 'active' in US developments

Interview: Income Access 'active' in US developments

Thursday, April 23, 2015 Totally Gaming
Interview: Income Access 'active' in US developments

Income Access is hoping to have a positive effect on US gaming regulation as it takes an active role in negotiations with lawmakers interested in legalisation in more states.

The iGaming marketing and technology services firm was formed in Canada in 2002 but switched its focus away from North America to Europe in 2006 – the year that the Unlawful Internet Gaming Enforcement Act (UIGEA) effectively outlawed online gambling in the US.

Quebec-based Income Access has enjoyed great success since that huge change, but chief executive, president and founder Nicky Senyard told TotallyGaming.com that the company is watching developments, making preparations and taking an active role as several US states look to join Nevada, Delaware and New Jersey in allowing some form of online gaming.

“We’re being patient and recognising that all good things take time,” Senyard said. “The US is moving in a positive direction and we’ve seen positive developments.

“There has been constantly evolving regulation in New Jersey, the recent compact between Delaware and Nevada, as well as new regulatory discussions in California and Pennsylvania. At the same time, land-based casinos have been recognising the massive opportunity they have to move online and expand their digital presence.

“In the US market, we’re very active in conversations and trying to help where we can. This includes speaking to regulators to explain what digital looks like and what things to consider.

“It also includes being active in the five key verticals of daily fantasy sports, horse-racing wagering, social casino gaming, regulated iGaming and land-based casino gaming.” 

Senyard said she founded Income Access some 13 years ago “in response to a need for an intuitive affiliate tracking and reporting software catered specifically to the needs of iGaming operators”.

The company now works with more than 200 leading iGaming brands and houses a huge iGaming-specific affiliate network which comprises more than 25,000 marketing partners operating in the UK, European, Australian, North and South American markets.

While real-money online gaming is barred across most of the US, Income Access has been keen to build relations with forms of gaming which are allowed.

The company was well ahead of the curve with an interest in fantasy sports and social gaming, and hopes such links will continue to grow.

Senyard, who recently appeared as a speaker at the ICE conference in San Francisco, California, added: “To give some examples of our involvement in the US market, fantasy brand FanDuel has been a partner of ours since 2009, and we’ve been involved in the US social gambling sector since 2013, when we launched our Social Gaming Network.

“Across these and other verticals, we’ve been providing US-focused operators and casinos with alternative acquisition solutions that focus on more targeted, profitable traffic segments.

“Our involvement in the US market is only going to get bigger, as regulation evolves and new opportunities and verticals develop.”

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