Interview: How Felt is turning the tables in online casinos

Interview: How Felt is turning the tables in online casinos

Thursday, September 24, 2015
Felt CEO John Parsonage sees growth in the online table games market

Table games developer Felt is celebrating this week after Unibet became the first online operator to go live with its full suite of offerings. TotallyGaming.com caught up with Felt chief executive John Parsonage, formerly head of casino at Skybet, to find out more about the company and the potential of online table games…  

TotallyGaming.com: What does the Unibet deal mean for Felt and the table games market?
John Parsonage:
 Unibet did not need any convincing about the need for new and exciting table game content – they were there already. They welcomed our innovation and we found a great partner who immediately saw the opportunity to re-invigorate their existing players and at the same time appeal to and capture both disenchanted and new table gamers.

The process will take time, but we hope very much that our games will bring added enjoyment and stimulation to their players and attract many newcomers to their offering.

Overall, we hope and believe that the enjoyment provided by our games will help towards the re-invigoration of the table game sector. It is time we brought this often-ignored genre back into focus and fashion. Forward-thinking operators such as Unibet will take the lead in introducing the new breed of table game for which the market is now so ready.

TotallyGaming.com: Could you tell us more about Felt?
JP:
Felt is a specialist supplier dedicated to the provision of the world’s leading proprietary casino table games directly to online operators. All of the games we have launched have been proven in the hugely-demanding and competitive North American land-based sector. We are very excited to be the first company to bring games like Lucky Lucky, Buster Blackjack, and Three Card Hold‘em to the online casino market.

TotallyGaming.com: How would you describe the online table games vertical at present?
JP: The realisation has been present for several years that online table games with new features and benefits have to be introduced. Such games began appearing in land-based casinos seven or eight years ago, but only recently have they been taken up online. This is because the staple Blackjack and Roulette games that were built last century continued to deliver steady revenues, whereas the slot sector required innovation and new launches on a monthly basis to keep players interested. As a result, the slots sector was the focus of attention. 

But things are now changing. New devices stimulated the development of new table games and players immediately latched onto Blackjack side bets and other games that provide enhanced win opportunities from low stake bets. More buzz is what players have been looking for and that’s exactly what we provide.

TotallyGaming.com: What are the benefits of table games for online operators?
JP: A table game player is a different animal to a slot player. The table games market is a separate and distinct market to that of slots.

Naturally, all operators want to attract and retain both slot and table game players but, while they may attract table gamers because of the strength and reputation of their brand name, they will not retain them if they lag behind their competitors in the introduction of the new breed of table game.

The staple diet of standard Blackjack and Roulette will always be popular. But games like 21+3 and Perfect Pairs provide choice, excitement, and fun, which is exactly what today’s player wants. For the House they significantly increase their return over standard Blackjack due to the higher House edge provided by the side bets. This is a win/win that Felt is intent on helping to facilitate online with games that have already delivered in live casinos around the world.

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