ICE: Games should tell a story, like TV series

ICE: Games should tell a story, like TV series

Tuesday, February 3, 2015 Totally Gaming

Games are tapping into a broader audience than ever before and they now have the potential to disrupt the market by adopting television-like stories, according to Henning Kosmak, the chief executive of MegaZebra.

Speaking at ICE Totally Gaming today (Tuesday), Kosmak insisted that now is the right time to develop games that take players on a journey – just like television series.

“Social and mobile games have already turned the classic TV audience into playing, which has brought the market to a massive scale,” he said.

Kosmak argued that to make a game more entertaining and engaging, it should unfold in episodes and seasons, like TV series.

“The problem with slots is that they are more or less the same,” he said.

“However, by adding a story on the top of it and releasing it in a snack size, you will encourage people to go on playing so they know how the story ends.”

However, to make a good story-based game, one has to be sure that both subject and game mechanics are well executed.

“Don’t cut the corners in building a product, thinking that a story will cover all of it,” he added. “Both components have to be ‘kick-ass’.”

According to Kosmak, developers should invest significant resources in two things – people who can create the story and the tools to deliver it.

“Make sure that you have hired the best Hollywood storytellers who will create for you live characters with whom users can identify,” he concluded.

“You cannot reinvent the genre, but you can bring something new to it by adding a story.

“However, do not go for something too mainstream like Star Wars. It is hard to add anything new there.”

 

Latest
No alternative text provided

Ambitious 2020 target for M&A hungry Catena Media

SportPesa and Microgame combine for Italian expansion

No alternative text provided

Gambling.com eyes aggressive growth with Fredrik Burvall appointment

No alternative text provided

Eurobet expands virtual football portfolio

Gaming Products & Services Directory

The essential directory for the gaming industry