How platform launch put Quickspin on track

How platform launch put Quickspin on track

Wednesday, December 16, 2015 Totally Gaming
CEO Daniel Lindberg said Quickspin was benefitting from increased flexibility

Quickspin chief executive Daniel Lindberg believes that the company’s launch of its own platform earlier this year has taken it “to the next level”.

The Stockholm-based software developer unveiled the platform, created with Relax Gaming, in March and has since signed a number of major agreements.  

Unibet, BetVictor, Vera&John and LeoVegas are among the 25 operators to have partnered with Quickspin over the course of the year, with Andy Braithwaite, the casino director of Mr Green, the most recent big name capture, saying that the company’s games offer “very good player retention rates and are excellent revenue generators”.

Lindberg told TotallyGaming.com that while the quality of Quickspin’s slot games is consistently high, it is the platform that has enabled the company to progress so rapidly. 

“Having our own platform has taken us to the next level and allowed us to grow,” Lindberg said. “As with many smaller game developers, our content used to be aggregated to operators through third party platforms. 

"That is one way to get your games to market, but it has its limitations. For a start you have to get in the queue behind the platforms owner’s games and there are limitations to what you can do to promote your products.”

Lindberg believes that the platform has created benefits in terms of efficiency, while also providing a major boost to Quickspin’s workforce.  

“We now have far greater flexibility and can get a game from being finished to going live in both Flash and HTML5 within a month," he said. "That has made an incredible difference to both morale within Quickspin and the commercial success of the business.”

Lindberg added that the company’s independence has led to some successful innovations in gameplay that have proved popular with operators and customers.

“The platform has allowed us to add some very exciting promotional tools that help casinos to differentiate their offering and reward customer loyalty, which in turn boosts retention rates,” Lindberg said. “For instance, we can offer free rounds to players with up to six different bet options. This means rewards can be tailored appropriately, taking away the need to give blanket 20 cent free spins to customers who might normally play €2 a spin.

“We’ve also developed a feature trigger which allows players to experience the free spin bonus round on any of our slots for free. Operators chose which customers are eligible, on what game, and to what stake. These are features that revolve around what a player wants rather than what a supplier’s out-of-date software allows them to do.”

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